In episode 25 we go "live" to the Assembly Room at Catapult Lakeland!With the rapid evolution of technology, conversations surrounding currency and business tech are constantly evolving as well. New terms such as NFT, Crypto, and Blockc...

In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services.  Often times branding becomes an afterthought because entrepreneurs...

In episode 23 of Headway, Stayce Jones joins the podcast and discusses the importance of having consistent branding to make a great first impression on clients. Stacye originally went to school for fine arts, but soon realized she had a love fo...

In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms an...

In episode 21 of Headway, Jeff Hogan joins the podcast. Jeff is the founder of Hogan Fine Jewelry, a retail jewelry store that specializes in high-quality certified diamonds and jewelry.Jeff has been working directly with customers for ...

It can be easy to overlook the importance of Cybersecurity in your small business, but protecting your small business from potential cyberattacks is not nearly as difficult as it seems.On this episode of Headway, we sit down with Joshua...

While tax season may seem intimidating for some, it's important to have a thorough knowledge of your particular tax situation. On this episode of Headway, we sit down with Kyle Ashcraft, a certified public accountant and founder of Maxw...

Now more than ever, it’s crucial for businesses to have an engaged online audience. Whatever industry your business is in, there are potential clients waiting to be reached online.On this episode of Headway, we sit down with Atenea Lara,...

The entrepreneurial journey is never easy, but understanding the commonalities in pain-points between other entrepreneurs and how to address them is crucial to continue growing your brand.Who better to talk about these entrepreneurial p...

In this episode, we will be sitting down with Rut Patel, founder of Voyager Industries. Voyager Industries is a company that provides engineering inspection services to a variety of companies within the mid-Florida area.  In ou...

Learn pricing strategies from the experts! From digital services, to brick and mortar, to eCommerce, our panelists have experience in a variety of areas and are ready to share how they strategize their pricing to sustain a profitable business w...

Digital marketing is quickly becoming one of the most prominent methods for growing businesses to reach potential customers. In entrepreneurship, generating leads and converting them into sales is crucial to successfully grow your business. But...

Generating leads is a common and frustrating roadblock for many entrepreneurs, and it can seem daunting the learn more about this intimidating topic.That is why this week, we are sharing the audio recorded from Catapult’s live event, ‘Ge...

Even a mention from a local, regional or national news source can drastically change a startup's trajectory. Every organization has stories that are newsworthy, but how can you capture the attention of media outlets? That is why this week, we s...

After spending the last decade working in events, Pablo Del Valle had the rug pulled out from under him when COVID hit. This sent him back to the drawing board, a...

Chase Sellmeyer, the founder of Kanga Marketing, has always had an entrepreneurial spirit and drive start something of his ...

EP 9 is a continuation of our chat with Nathaniel Kendrick, the founder of The Kendrick Company, about 5 important e-commerce principles. Check out episode 8 to listen to Part I of this conversation, where Nate shares his story and spotlights t...

E-commerce is booming right now, so we sat down with Nathaniel Kendrick and had a conversation about how entrepreneurs can plan for success online. Nate...

Take the first step to get yourself out of the chaos of day-to-day business by listening and learning from Robert Bohrer, founder of Stre...

Decisions you make as a business leader, don't just affect the bottom line, but the lives of those around you, whether it's your employees, customers, community members etc. This reality can bring stress and anxiety for many entrepreneurs. Dan ...

Many entrepreneurs understand that it is imperative to generate content, but staying consistent can be difficult. From writing daily newsletters to creating engaging social media posts, Kaylee Holland from LAL Today, knows how to st...

After starting Yellow Whistle as a video production company, Candace and Matt have adjusted their business's focus completely. Now they specifically focus on telling ecommerce brand's stories and generating sales through Facebook and Instagram ...

How can lessons from Burger King + Teach for America help you better identify consumer trends and forecast for your company's future? Gillian Smith, former CMO at Teach for America, shares lessons that she learned leading marketing teams throug...

Struggling to find the motivation to work diligently and stay connected with your team from home? David Young from Drone Launch Academy and Online Course L...

Wondering how to adapt your business in a changing economy? Listen and learn from someone who has done just that. Jamie Clemens, co-founder of Loud Life Productions, chats with us about how he was able to act quickly and pivot his business in o...