Even a mention from a local, regional or national news source can drastically change a startup's trajectory. Every organization has stories that are newsworthy, but how can you capture the attention of media outlets? That is why this week, we sat down to chat with the brother-duo, Chad and Joe McLeod, from McLeod Communications about how startups can start using PR strategies to make headway. In this episode, they share about how to connect with news sources, craft meaningful messages, and plan for the next crisis.