E-commerce is booming right now, so we sat down with Nathaniel Kendrick and had a conversation about how entrepreneurs can plan for success online. Nate, the founder of The Kendrick Company, shared 5 important e-commerce principles that he learned through his experience as an entrepreneur, a marketer, and a business consultant.

In the first part of our conversation, we discussed the importance of understanding the customers, market segments, and supply/demand. Identifying customer preferences, pain points, and demographics allow you to create niche products that speak to customers and solve their needs.

Stay tuned for part II of our chat with Nathaniel which will be released in 2 weeks. We will touch on topics of timing, communication, and distribution.